Archive for the ‘News’ Category
Hamburglar won’t be the only or even the primary pitchman for McDonald’s new Sirloin Third Pound burgers. In an exclusive interview with BurgerBusiness.com, McDonald’s VP-Marketing Joel Yashinsky laid out all the elements of the campaign and explained the thinking behind them.
Why use a children’s character to promote an adult, premium product like Sirloin Third Pound burgers?
Well, the Hamburglar is forever young. He resonates with many people of all ages. So we thought we’d have a little bit of fun. We want to show our brand as a modern, progressive burger company and there’s no better time than with the launch of a 100% sirloin burger to bring out the Hamburglar and engage in a fun way with customers.
Tuesday night’s New Girl finale was one for the books. It seems like only yesterday we were flipping out over Nick and Jess’ first kiss. That was nothing compared to the latest New Girl finale, which saw Schmidt and Cece not only together, but engaged. That’s right. After last week’s epic tease that had us all thinking Schmidt was about to marry that horrible woman, Fawn, the New Girl finale offered up a nearly backbreaking twist to bring us something infinitely better. Even the cast didn’t know this was coming until several episodes into filming for Season 4. And, while we’re still not sure where Jess’ confetti cannon came from after Cece said yes, that hardly seems relevant. SchmeCe is getting married and we can’t wait.
Schmidt and Cece haven’t exactly had an easy go of things, though. He’s been chasing her since she rolled onto the scene, but she wasn’t always keen to let him in. When they finally ended up together, it was perfect… right up until it wasn’t. However, after much back and forth and a lot of unrequited love from both parties, they are finally on the same page. But for how long? After our initial excitement wore off, we were overcome with worry. New Girl showrunners seem to love to beat up on Cece and Schmidt. So, would Season 5 really see them together? Or would it pick up after yet another breakup?
“We seemingly pick up, you know, it’s not like the next day or anything,” Greenfield said. “But we jump right into some of the engagement and stuff.”
Greenfield also said not to be too concerned for any big shake-ups. Things might go awry, but it looks like Cece and Schmidt will finally get their happily ever after.
Who’s that girl? Or boy? It’s Schmidt! Max Greenfield is expecting his second child.
The scene-stealing “New Girl” star and his wife, Tess Sanchez, have another baby on the way, his rep confirmed to the Los Angeles Times on Monday.
Greenfield, 34, and Sanchez are already parents to a little girl named Lilly, according to Us Weekly, which first reported the news.
The couple, who wed in 2008, welcomed that new girl back in 2010, before Greenfield broke out as the mononymous Schmidt — he of the pithy one-liners, personalized condoms, sparkling spray tanner and reason for the existence of the douchebag jar — on the Fox comedy with Zooey Deschanel.
Saturday Night Live‘s Taran Killam is making a Tuesday-Night detour, landing a guest stint on Fox’s New Girl, TVLine has learned exclusively.
Killam will appear in an upcoming episode as Fred, Jess new beau who has the world’s most amazing parents (played by the equally-amazing Henry Winkler and Julie Haggerty).
His ‘rents are so awesome, in fact, that Jess considers not breaking up with him in order to remain close to mom and pops.
Killam shot his New Girl episode earlier this month during his SNL hiatus.
He’s your favorite douchebag on FOX’s New Girl, but Schmidt’s narcissistic tendencies and OCD behavior don’t translate to the actor himself. Max Greenfield takes on the opposite of his ego-stroking New Girl character in Hello, My Name Is Doris, opposite Sally Field. The Michael Showalter directed-story unfolds as Doris (Field) attempts to regain her independence after her mother dies. Dragged to a self-help conference and inspired by its overly optimistic guru (played to hilarious perfection by Peter Gallagher), Doris decides to pursue what she really wants: her much younger boss (Greenfield). Connecting with his unfamiliar hipster ways, she attempts to seduce the unsuspecting employee… with mixed results.
“The thing that I really related to is that Doris was in a position where she just really wanted to connect with somebody, and so is John’s character,” Greenfield says of the narrative. “He finds a connection with Doris. That is what anyone looks for, just being able to connect with another human being and find a level of friendship.”
Max Greenfield is loved for his role playing the hilariously OCD workaholic Schmidt on Fox’s popular show New Girl, and it turns out he’s just as lovable in reality, too, relating ever-so-closely to his on-screen persona.
So what exactly is Greenfield’s “home personality?” Well, he gave CELEBUZZ some insight, and let’s just say it’s pretty Schmidt-y.
“I have a tendency that if I have to get work done at the house, like if I have to get on the computer for a period of time, in order to do that, I have to prepare myself, and that means making sure the house is clean,” Greenfield revealed. “So I will clean the whole house before I actually sit down at the computer. It’s a real OCD problem.”
Damon Wayans Jr.’s departure from New Girl is sure to depress the gang, but that won’t stop them from taking full advantage of the loft’s new vacancy once he’s gone.
In the episode, Nick (Jake Johnson) and Schmidt (Max Greenfield) will be turning the loft into a designated Airbnb spot and hosting Armisen (Portlandia) as a boarder, with Maki (Wrecked) renting Nick’s room. Rannazzisi (The League) will show up as a frenemy of Schmidt and Nick’s from college.
This casting news follows the announcement that Anna George will be playing Cece’s (Hannah Simone) mother during season five.
New Girl recently wrapped production on season four and has moved on to shooting for next season in order to accommodate for star Zooey Deschanel’s pregnancy.
Max Greenfield and the rest of the “New Girl” gang recently received some verygood news: The Fox sitcom has been picked up for a fifth season.
Hearing the news was, of course, great, but perhaps a little anti-climactic when it came time to celebrate, though.
“We usually find out these things while we’re working. So we’ll usually be on set, and they’ll be like, ‘You’ve been picked up!’ and we’re like, “Yes! OK.’ Then you shoot another scene,” Greenfield said with a laugh.
In other words, it’s busy on the set of “New Girl,” which co-stars Zooey Deschanel, Jake Johnson, Hannah Simone and Lamorne Morris, along with Damon Wayans Jr. (who’s exiting after this season).
Greenfield plays Schmidt, one of the roommates at the Los Angeles-area loft. He’s the most uptight one of the group, obsessed with keeping the apartment clean and very concerned about his appearance.
And now we know what may have contributed to those obsessive tendencies. Last week, viewers got the chance to meet Schmidt’s mom for the first time. In town from Long Island, his mother, played by “Saturday Night Live” alum Nora Dunn, comes off as quite overbearing, at one point forcing Schmidt to wear a new sweater and hat she bought him — right on the spot, while they’re out to lunch.
Max Greenfield plays the self-obsessed, and slightly insecure yet lovable ladies’ man, Schmidt, on FOX’s New Girl. In real life, he’s a married and not quite the metrosexual guy best known for his outrageous one liners like, “Can we just take a moment to celebrate me?”
On TV, Greenfield has a few quirky roommates, but off screen, he recently teamed up with Trulia to celebrate the launch of their new collaborative home search boards, which helps buyers and renters make the search for a new abode a bit more enjoyable. Speaking of home, we were curious to know about his current roommate—specifically if they share any beauty products.
In addition to staying active (yeah, we’ve seen those abs on the small screen), Greenfield told us about what makes him feel confident, the hair products he uses, a spa service he isn’t too fond of, and an at-home treatment he’s looking forward to trying.
Yahoo Beauty: Your character Schmidt on New Girl is super high maintenance. Do you relate, in terms of grooming?
Max Greenfield: Not so much. I feel like Schmidt is an extreme. I don’t think anybody goes as far as he does!
Lamorne Morris hasn’t made many requests since he started playing New Girl‘s Winston. One was that his kooky character become a cop. Another was that the Fox series seriously consider what that means in America today.
“I love police officers. I think they’re awesome. They look cool as hell when they do stuff,” Morris tells TVLine. “My favorite movies involve police officers. It’s just, you can’t escape some of the things that are shown in the media. You can’t help but see it.”
He’s referring to recent news stories like a Ferguson, Mo., police officer fatally shooting Michael Brown, and a New York City police officer putting Eric Garner in a chokehold, a move later found to have probably caused his death. The incidents of police brutality were referenced often, Morris says, in messages from fans via his Twitter (@LamorneMorris) and Instagram (@lamorne) accounts.